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当前位置： 首页 > 售后 > 艺源智库
B2C商城小程序社交电商开发优势有哪些?
时间：2020-02-03 16:57:39
文章发布：李阳
原创作者：未知
来源：互联网

小程序的推出已经一年多，但是小程序热并没有褪去，并呈现出越来越火之势，随着小程序的不断被认可，APP开发热潮渐渐褪去，同时由于众多商家资金链的断裂，众多的APP被斩于马下，黯然退出市场竞争，目前企业对开发APP都相对谨慎，小程序商城的出现已经让APP商城开始沦陷。

B2C商城小程序社交电商开发优势有哪些?-艺源科技

小程序商城究竟有什么样的魔力？能够超越APP商城，究竟具有什么样的优势？下面小编就带大家一起来了解一下。

对于用户来说，APP虽然可以提供完善的服务，但是过多的APP会占据内存，特别是Android手机，太多的APP会让手机卡顿，影响用户体验。而且人们开始对内容的给予的关注时间和耐心正越来越少。人们越来越难被简单的说明去下载一个App。体现在人们对陌生APP下载犹豫不决上---APP试用试用成本（要下载、注册、填写信息等）花费时间太长，减低试新体验。

快节奏的生活作息，让人们对信息获取效率有新的要求，及时“消费”将会成为主流，但APP下载需要花费时间、而且不能确保功能是否贴合自己需求，APP开始满足不了用户需求。而小程序的出现却能解决APP的不足，满足企业开发新市场的需求。

谷歌、苹果、支付宝、腾讯、小米都开始小程序生态圈的布局，而国内微信首先推出小程序，微信作为国内最大的社交平台，拥有10亿的用户，能提供巨大的市场和性价比流量，奠定其强大的先天优势，经过一年多的发展迭代，小程序已经开始焕发其魅力，虏获了许多用户和商家。

小程序商城开发的优势：

优势一、开发成本更低、周期短，不受手机应用限制

相对于商城APP开发的费用，小程序商城开发成本更低，可以帮助运营者节省开发成本，他们可以更多财力，人力，精力放在如何运营好产品，做好内容本身；

APP商城要真正开发好上线使用周期长，还需要收不同手机应用的限制，例如安卓版本的APP在苹果应用的手机上就不能使用，二小程序商城就没有受到应用的限制。

优势二、强大的平台入口，流量优势明显

据统计微信使用者已超10亿，小程序商城背靠10亿用户的发平台，可分享转发传播更快、更易获取流量，而商城APP需要独立宣传推广，更需要长时间资金人力投入来获取的用户积累，对于初期发展商城的商家是非常困难的。

优势三、小程序商城使用体验更方便

相比于商城app来说，在使用小程序商城的时候，只需要打开就可以了，没有必要下载安装，并且它所具备的功能和app商城的功能基本上是一样的，因为省去了下载安装的步骤，所以越来越多的人都更倾向于使用小程序商城，不仅能够避免下载安装的麻烦，还不用考虑占内存的问题。

优势四、小程序商城更有利于中小企业发展

这是许多中小企业选择小程序商城开发的主要原因，因为对于这些中小企业来说，他们也想通过电子商务平台，将自己的产品推广出去，但是可能会受到各种条件的限制，而小程序就能够解决这一问题，能够帮助他们实现线上销售，提高销量，并且对于商城平台来说，通过小程序还能够突破流量瓶颈。

优势五、小程序商城是新物种，竞争小

App 的世界已经趋于饱和，我们几乎可以在 App Store 找到各种各样满足不同需求的 app，每个 app 都在互相竞争用户的时间，线上的竞争如此激烈，一个新网站或新 app，可能一年只能获得一个用户 10 秒的使用时间。小程序商城的诞生给了企业新的商业契机。

了解了这么多小程序商城的优势，你是否已经在跃跃欲试，也想要一套属于自己的小程序商城？HiShop海商旗下的移动云商城响应用户需求，提供多类型商城/门店小程序商城，只要客户购买，直接提供后台可视化编辑，生成只需1秒，快速5步上线，让商家无需等待，快速抢占小程序市场，快速收割流量红利，让你快人一步成为行业标杆。


小程序开发
标签： 小程序商城
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