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当前位置： 首页 > 售后 > 艺源智库
微信小程序推广的方式你知道哪几种?
时间：2020-06-05 09:58:56
文章发布：李阳
原创作者：未知
来源：互联网

微信小程序推广的方式你知道哪几种?根据最新的数据显示，2018年上半年小程序的主要入口是“分享”、“快捷入口”、“公众号”、“ 二维码”，我们对应的线下的主要的营销活动是社群、公众号、线下门店、社群、礼券等5种运营方式。今天茂鸿小编就详细的和大家聊聊关于微信小程序推广的五种方式，希望可以帮助大家。

微信小程序推广的方式你知道哪几种?-艺源科技

1. 分享+小程序的推广方式：社交关系带来的流量红利

小程序运营的核心思维在于利用微信的流量获得曝光，在社交关系场景中，“分享”是必不可少的思维。在小程 序产品设计上，需要给用户足够的“分享”空间，比如：为了提升用户留存设置的“打卡”环节，打卡后为用户提供 分享的素材，购物后让用户有可以秀筛选的场景，都有利于用户分享。

2. 公众号+小程序的推广方式：内容电商的流量变现

微信小程序为公众号提供了很多营销的方式，商家可以通过电商的方式实现变现，也可以利用微信小程序做好内容的 营销。对于小程序来说都是很好的运用策略，而公众号就成了小程序的“发声渠道”。

公众号推广小程序有2种方式，一种是公众号绑定小程序，第二种是在图文内容中植入小程序，图文内容植入是比 较有效的方式。如果自家公众号流量不足，可以通过换量或付费等方式，通过其他公众号进行推广。

3. 线下门店+小程序的推广方式：赠送礼券小程序复购

无论对线下门店还是电商卖家，复购率和用户黏性是需要仔细考量的地方，在顾客完成购物环节后，赠送购物礼 券，既可以实现小程序曝光，又可以促进用户复购。

而对于其他场景来说，线下推广也可以为小程序带来有效获客，例如电梯海报、DM传单等方式。

4. 社群+小程序的推广方式：社交关系带来的流量裂变

小程序在社群中的分享交互同样友好，在产品设计中植入裂变分享环节，比如：查询类工具可以设计好友助力免 费查几次的任务，电商类产品可以设计购物后领红包的任务。主要裂变任务机制：助力类、优惠类、集卡类、红包类……

5. 卡券+小程序的推广方式：礼品场景的流量裂变

卡券是微信主推的另外一个功能，与小程序相结合，可以满足“送礼”这个场景，裂变效果会是非常的不错的，商家之家可以互相的借鉴。希望商家应该好好利用这几种微信小程序的推广的方式，简单的营销方案并不复杂，而是学会如何去执行自己的营销方案才是重要的，希望可以帮助大家。

如果您还想了解更多，现在为您准备了 “30余种破冰营销案例”，免费赠送给您;您只需要关注微信公众号“乙企孵”回复：“好友”找我们索取即可。

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