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当前位置： 首页 > 售后 > 艺源智库
企业为什么要做微信公众号开发
时间：2016-11-04 08:55:49
文章发布：
原创作者：未知
来源：互联网

        导读：企业为什么要做微信公众号开发？企业主重要的使命，就是为公司创造盈利。这样他的员工才能在企业运营中得到应得的福利，这和微信公众号又有什么联系？西安微信开发公司总结了一下几点原因。

企业为什么要做微信公众号开发？-艺源视网

        1、移动互联网的趋势

        平台化电子商务很缺的不是商家是消费者。

        哪里有人哪里就有商业，哪里就有盈利空间。据第三方统计70%的手机用户开通了个人微信，其年龄涵盖了小学生至老年人，各年龄阶层的人群。截止2016年3月底，微信和WeChat的合并月活跃账户数已经达到7.61亿，比去年同期增长39％。消费者才是企业追逐的目标，人的数量决定了财富的数量。

        2、微信营销的趋势与巨大利润空间

        微信营销是继微博后的大营销机遇！

        淘宝的第一批用户是一批什么都敢尝试的大学生，如今他们已经大多成为千万、亿万的商务人群。微信营销时代已经到来，其势不可挡的趋势，已严重冲击着传统的销售渠道。错过了淘宝时代，错过了微博时代，不要错过微信营销时代。基于微信营销的第一批企业必然成为未来的微信首批富豪。 

        3、微信的粘性和使用惯性

        没有人会天天上淘宝，也没有人会天天刷微博——但微信可以。

        首先微信是一款沟通工具，实时通讯的特性决定了其使用价值，朋友圈的分享让社会化关系代替了点对点的交互，这不仅是一种关系，更是影响力！更是控制力！基于关系网的微信，平民也有明星的感觉。其用户黏度没有任何一个产品可以比拟。微信用其巨大的威力吸引、稳定着消费者，消费者已经准备好了，企业还不来吗？ 

        4、企业微信公众账号的作用与开通意义

        企业微信公众账号是企业媒体发布平台、销售信息发布平台、危机公关平台、消费者互动平台、促销活动开展平台、新品展示平台、产品在线销售平台、网上支付平台、调研平台、公司企业文化传播平台、人才招聘平台等，一切企业关注的，企业需要的在企业微信公众账号都可以实现！！

        5、企业为什么要开通、运营企业微信公众账号

        重点的关键点——品牌、产品销售、人才、客户

        1) 企业微信公众账号的媒体属性:10万个粉丝等于地方性报纸;100万个粉丝等于全国性的报纸头条新闻。

        2) 产品销售平台:在线购买、在线支付、促销活动。活跃的、反应速度快、互动强的电子商务平台

        3) 人才招聘的平台：免费的人才招聘渠道，未来人才招聘的主流渠道

        4) 客户：客户在线互动、客户体验、新品试用、消费者意见调研、有奖活动、在线咨询甚至网上订餐、送货服务、钟点服务、上门维修等。

        6、企业微信公众平台的现状

        功能单一、操作复杂、用户体验差、没有差异化功能。

        微信公众平台是腾讯公司在微信的基础上新增的功能模块，通过这一平台，个人和企业都可以打造一个微信的公众号，并实现和特定群体的文字、图片、语音的全方位沟通、互动。 

        「艺源视网」是西安一家专业的微信开发的网络公司,咨询电话：150 9401 9029。公司拥有8年实践经验,为您提供一条龙的云计算应用解决方案。

 

 

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