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当前位置： 首页 > 售后 > 艺源智库
【SEO优化】目标关键词：概念、选择、注意事项
时间：2018-05-19 18:11:08
文章发布：
原创作者：夫唯
来源：互联网

目标关键词的概念是SEO重要的概念之一。

目标关键词是什么？我们可以从多个方面去理解。

简单的理解是：你网站的主要关键词。你希望用户搜索那个词时，搜索到你网站的首页。

很多人对SEO的理解就是，做关键词排名。其实他们说的关键词，就是简单意义上的目标关键词。

从你接受我们的系统培训开始，我们要给你灌输一种思想，即：采用SEO的思想做品牌网站，而不单单只是做关键词排名。

这个观念，将一直贯穿我们培训计划的整个过程。请你头脑中一直带着这个疑问：如何通过SEO，做品牌网站？如何让搜索SEO十万个为什么的人越来越多，甚至比SEO这个词还多？（搞懂这个问题，你必然是未来网络营销界的精英。）

但这和目标关键词有什么关系？

假设，你想做一个卖书的网站，你当然希望不久的将来，用户要买书都来到你的网站。

你希望你的网站名字家喻户晓，但首先你需要把你的网站名字广而告之。

于是，你铺天盖地放广告，电视上、报纸上、杂志上、广播里、甚至电线杆上。为此，你花了千万级的钱。

终于，书迷们都记住了一个名字：卓越网！

必须有大量的资金，这是这种创业思路的致命伤。

现在，这样的网络创业思路带着它天生的致命伤已经成为过去。

只要你懂SEO，你可以不用大量的资金同样可以发展起一个专业卖书的网站，甚至超过亚马逊。因为你可以把你的广告免费挂在各大搜索引擎搜索结果的第一位。那个广告位上写着：买书_网上书城—后生可畏网。

目标关键词是什么？是你网站写在SERP No.1位置的核心广告词！


相关问题：

1、我们平时说，你网站要做什么词，说的就是目标关键词吧？

是的。一般在各个地方，特别是艺源科技之外的地方谈论SEO，都是谈的目标关键词的优化。

而咱们这里，特别把这样的词，给一个概念叫 目标关键词，这样是为了和另一个词，叫长尾关键词分开。

提供概念，是为了更系统解决问题，用不同的方式，做不同概念的关键词。

目标关键词有目标关键词的解决办法，长尾关键词有长尾关键词的解决办法。

2、一般说，首页我们做几个目标关键词比较合适？

我们建议做1-3个。这三个要相关，而不能无关。

比如：SEO和SEO培训、搜索引擎优化，是相关。但SEO与网赚，这样的词，其实是不相关的。

西藏旅游和西藏酒店预定，是相关的。西藏旅游和云南旅游，就不相关了。

你可以理解为，相关的关键词，目标用户是一样的。

3、我打算做很多关键词，那首页只能做1-3个关键词，还有其他的怎么办？

其他的，要选择一下，用栏目页面或内容页面来做。也就是咱们上面说的，做长尾关键词。

但一个网站没有办法，做很多都比较热的关键词。


小程序开发
标签： SEO优化 目标关键词是什么 目标关键词
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