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当前位置： 首页 > 售后 > 艺源智库
【SEO优化】链接锚文本：概念、意义、百度谷歌对之的态度差异
时间：2018-05-21 17:55:24
文章发布：
原创作者：夫唯
来源：互联网

这个概念在咱们整个SEO优化里的重要性，类似与“牛顿三大定律”相对于牛顿力学体系的重要性：起到基础的作用。

如果链接锚文本在排名因素里不再重要，那么咱们的整个SEO体系都需要改写。但请放心，在你看到本文时，这个概念对排名的意义仍然是重大的。


何为链接锚文本？

一个关键词带一个链接，就称为链接锚文本（也简称锚文本），例子如：链接锚文本 这样可以点击的文字，就是一个锚文本。


咱们SEO优化之初就介绍这个词汇，是因为这个概念在咱们的SEO优化体系里起到基础性作用。

可以认为，现在搜索引擎排名的核心是围绕锚文本展开。


搜索引擎需要思考的两个重大问题：

1、搜什么关键词的时候，某URL可以排名很好？（即：一个URL的关键词是什么）

2、搜索这个关键词的时候，应该哪一个URL排前面？（即：在一个关键词下，哪一个URL权重高）

都可以从“锚文本”上获得解答。


咱们在自己的网站内部，和互联网各个网站上，做大量的这样一个锚文本：西安APP开发，搜索引擎就会明白：

1、www.yysweb.com的排名，应该在搜索"西安APP开发”这个词的搜索结果上；

2、搜索"西安APP开发”这个词，www.yysweb.com 应该获得一定的排名。


下面用2个实例说明链接锚文本的重要性，以及百度和Google对待锚文本的差异；

重要性：

在Google.com英文上搜索click here，获得搜索结果：

在Google.com英文上搜索click here-什么是锚文本链接

在百度上搜索click here，获得搜索结果：

在百度上搜索click here-艺源科技

在搜索结果的前两名的页面上，并没有发现click here 这2个单词。

搜索引擎之所以把它们放在那么靠前的位置，是因为有众多的网页采用“click here”为锚文本指向给这两个页面。

以上事例，说明了搜索引擎对锚文本的重视。


百度和Google对待锚文本的差异：

百度和Google对锚文本重视程度，随着时间的推移，发生了差异性：
　　1、百度看重锚文本，但并非完全以锚文本来定关键词，除了锚文本，还必须标题上尽可能出现关键词，才能获得的排名；
　　2、Google完全信任锚文本，即使网页不出现那个关键词，也可以获得顶级的排名。


1.文本是不是就是友情链接？

这是一个锚文本。你光标放在左边，可以看到，文字上面有一个连接，就是锚文本。

友情链接可以采用Logo图片链接，也可以采用文字链接，采用文字链接，就是一种锚文本。


2、锚文本是不是分为站内和站外链接？

只要是采用一个文字，打上链接，都算是锚文本。站内和站外没有区分。


3、如何可以试验锚文本的厉害？

有一个同学做个简单的实验，在自己的博客和网站上，采用自己女朋友的名字“谢明利”打上链接指向到www.yysweb.com/，过段时间后，发现百度和Google上搜索“谢明利”排名里有www.yysweb.com/。从这里，我们看到了锚文本的厉害。


5、高级思维是：

定向锚文本：http://www.yysweb.com/show/15-438.html

小程序开发
标签： SEO优化 链接锚文本
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