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当前位置: 首页 > 售后 > 艺源智库
小程序商城丨百度入局小程序 流量变现之争加剧
时间:2019-02-18 13:49:38
文章发布:李阳
原创作者:未知
来源:互联网

在近日举办的百度AI开发者大会智能小程序分论坛上,百度智能小程序揭开面纱。在微信、支付宝、淘宝纷纷孵化出多个“爆款”小程序后,百度也开始加码小程序,争夺这一后移动互联网时代的新流量入口。自此,BAT巨头全部入局。


百度入局小程序


在百度APP上搜索“上海迪士尼门票”,点击搜索结果,就能迅速进入一个提供门票查询信息和购买支付功能的小程序页面,迅速完成门票购买。这是携程日前上线的百度小程序。与微信坐拥巨大的社交流量不同,百度向广大开发者、创业者承诺,文字识别、语音合成、内容审核以及图像识别等人工智能应用将免费开放。


3.jpg


百度推出小程序的背后,是微信已在该领域证明了小程序的大有作为。根据QuestMobile数据显示,微信小程序月活跃用户规模呈爆发式增长,已经突破4亿。


在业内人士看来,小程序之所以能火,主要原因还在于互联网红利消退,原来APP的弱势被充分暴露。而百度入局小程序,则可能将引爆新一轮小程序创业潮。


金沙江创投董事总经理、合伙人朱啸虎在今年的“小程序&大商业”商业峰会上直言,现在看好的领域就是小程序,小程序领域今年将获得几百亿元的投资。


朱啸虎表示,在小程序创业中,他关注四个领域:O2O、内容付费、社交电商和小游戏。


小程序领域竞争激烈


日前,阿拉丁小程序统计平台和阿拉丁指数共同发布《2018年上半年小程序生态白皮书》显示,截至2018年6月底,小程序C端用户达2.8亿、小程序数量达100万。今年上半年,已有30亿元资金进场投入小程序。其中,游戏、网购、出行服务、生活服务、餐饮、社交、图片摄影等是小程序中率先火爆起来的领域。


目前大部分科技巨头都已经布局小程序。2017年7月,UC上线小程序;8月,小米上线直达服务;在近期手机厂商举办的“快应用标准启动发布会”上,包括华为、小米、OPPO、vivo等手机厂商共同推出对标小程序的快应用。


可以肯定,小程序是所有企业在移动互联网时代的标配。无论是在前互联网时代、互联网时代、移动互联网时代还是微信时代,营销都是任何企业或者本地商家的生命线,只要能保证持续的流量,企业和商家总是能保持勃勃的生机和较好的利润,说到底,生意就是通过流量将产品或服务进行转化。


百度的入场也意味着小程序终于聚齐了BAT三大巨头。如今入局的微信小程序已迎来成熟期,支付宝小程序正处于拓展场景的阶段,百度智能小程序此时出手,却是有可能打破现有格局,给开发者带来增量的那个玩家。在打造中心化流量入口的推动下,小程序会成为巨头争夺的新战场。除了引入更多开发者和用户之外,百度、阿里巴巴和微信下一步竞争将围绕在这些小程序的商业化以及产品生态上。


百度推小程序将实现新生态


在业内人士看来,不管是微信还是百度,推出小程序都是为了流量变现。一开始,百度就给智能小程序定了调性全开放。主要有两点:


一方面,百度智能小程序完全开放,它不仅可以运行到百度APP等生态中去,也可以运行到合作伙伴的APP中去。并且迁移过程很简单,百度工程师指出仅仅改几行代码就行;另一方面,百度生态对他完全开放。百度为了体现诚意甚至将信息流也拿出来为推广智能小程序服务。到下一版本百度APP的更新中,百度还将引用微信模式,在百度APP首页采用下拉方式露出智能小程序。


当前,百度APP日活跃用户超过1.5亿,加上百度地图,百度贴吧等等百度生态的千亿流量将全部导流给智能小程序。专业人士表示,从目前来看,百度以解决开发者痛点为主的打法,显然能俘获很多小程序开发者的心,也能在短期内丰富自身平台小程序类型和数量,而百度的做法,也会对同行,比如谷歌、微博、微信等产生影响。结果是,小程序加速发展和渗透,成为类似二维码一样的标配。

展望未来的小程序生态之争,整体而言,微信小程序因为用户优势和先发优势仍将在一定时期内保持着领先。但环境友好且开放生态的百度智能小程序,只要激励机制运行良好,将大面积收割微信小程序的韭菜,形成与微信小程序并驾齐驱的新生态。


小程序开发
标签: 智能小程序
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