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当前位置: 首页 > 售后 > 艺源智库
小程序商城丨如何才能制作出一款“好”的小程序?
时间:2019-02-26 17:27:16
文章发布:李阳
原创作者:未知
来源:互联网

随着微信用户日益的增长,对微信的需求也越来越大,微信小程序的诞生无疑增加了微信的魅力,因此做微信小程序的人也就越来越多,但是能做好微信小程序的人寥寥无几,那么如何才能制作出一款“好”的小程序?


从另一个角度来看,小程序是处于一个增量状态的。而在这个时代背景下,想要有所成就必须在增量市场上找机会,寻找新时代的规则。


微信目前有10亿月活用户,小程序就是基于微信所诞生的产品,通过微信的赋能,小程序相当于也拥有了同等数量的用户群,微信能够触及到的用户,小程序也能通过微信触及到。


小程序有其独特的强工具属性,这是一个连接用户的“工具”。在我们想要开发一个小程序的时候,我们想到的应该是如何在现有的服务流程上实现小程序的应用价值,拉动线下销售,提升转化率和品牌认知、内容传播等效益。


小程序商城丨如何才能制作出一款“好”的小程序?-艺源科技


那么,如何才能够实现呢?


1.优化交互环节


在服务用户的过程中,交互一直充当着一个非常重要的角色,一个成功的产品绝对是最方便、最符合用户使用习惯的。


小程序的出现,打破了用户与服务之间的交互壁垒,打造线上销售平台,提供定制化体验服务,降低交互门槛。


2.提升用户粘性


在所有的强连接的关系中,社交是最基础的,也是最不可或缺的。基于微信这个熟人社交的场景交互的环境里,用户更多的是来自于分享,朋友圈、群聊等用来做情感表达和分享生活工作。


3.个性化服务


小程序的优势在于能给用户带来不一样的消费体验,小程序后台可以进行大数据分析,得出消费者的消费习惯,对此商家实施精准营销。


从消费者的利益出发,与公众号服务号产生联动,借此提高二次消费的几率,增加用户留存。


因此,要想做好一款小程序,就必须从用户出发,根据用户的习惯、消费方式来决定小程序的方向,去做与场景贴近的产品或服务,必须得贴近用户需求。


以上就是为大家分享的全部内容,希望对大家有所帮助。

小程序开发
标签: 微信小程序
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