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9月微信小程序TOP100榜单:跳一跳被超越,小程序“黑马”频现
时间:2019-03-08 10:36:28
文章发布:李阳
原创作者:未知
来源:互联网

来源 | 阿拉丁小程序


9月,小程序迎来了上线的第600天,这600天来小程序经历了从无到有,到今天小程序的数量也早已超过百万。小程序生态在这600天里高速发展并壮大,如今每天都有上亿用户持续使用各种类型的小程序,可以说小程序已经成为人们日常生活可不可或缺的一部分,小程序也正在加速替代H5以及大量的长尾APP。


2018年10月9日,阿拉丁小程序统计平台(aldwx.com)和阿拉丁指数(aldzs.com)共同发布了2018年9月阿拉丁小程序行业发展研究报告。


对比8月榜单,9月又有什么不一样呢?阿拉丁小程序平台创始人&CEO史文禄对此表示:“在9月我们看到除了微信小程序的各种能力释放之外,其他平台的小程序也在快速布局抢占市场。支付宝小程序在公测了一年之后正式成立小程序事业部,并计划3年投入10亿创新基金,助力开发者和商家深入升级各类服务场景。今日头条在9月17日公开了小程序内测的消息,又一个流量巨头杀入小程序市场。小米等十大手机厂商的快应用也在不断进化。此外,QQ、淘宝也都在进行小程序内测,至此国内互联网巨头均已进入小程序市场,移动互联网的下半场已全面到来。 ”


1、跳一跳被超越,小程序百花齐放的时代来临


在「跳一跳」占据阿拉丁指数榜首的这260天里,涌现出许多非常优质的小程序,从游戏到社交,从电商到工具。越来越多的大公司和创业者加入进来,一起探索小程序的未来。「跳一跳」是一个开始,它代表百花齐放的时代已经到来。


小程序让底层流量完成重构,给企业原有的商业模式以新的形态重新展现,小程序生态将会更加成熟。



2、节假日效应明显,旅游小程序通过分享裂变迅速获客


旅游出行类小程序在经历了九月初开学季的小幅下滑之后,在9月中下旬随着中秋节和国庆节旅游出行需求的增加,使用小程序的用户量也大幅增长,从阿拉丁指数上就可见一斑,如同程艺龙酒店机票火车和智行火车票都在9月中下旬有明显的冲高。


其中表现抢眼的当属同程艺龙酒店机票火车,它在9月18日超越跳一跳后,又在9月22日后持续多日保持小程序日榜的榜首位置,通过小程序的分享裂变让大量用户看到小程序订酒店、车票的便利性,越来越多的人开始逐步养成使用小程序出行的习惯。



3、她face+成为本月阿拉丁指数大黑马


她face+是一款为用户提供虚拟换装的图片摄影类小程序,作为本月新上榜小程序,直接杀入阿拉丁指数月榜前十。


现代年轻女性更倾向于穿着打扮的变化和不同的尝试 ,对新鲜感和独特性的追求越来越浓厚,她face+就是运用高科技的智能识别技术来实现快速换装,用便捷的方式满足用户需求。


区别于APP集所有功能于一身的特点,小程序的“小巧“”易开发”“好上手”等特点,更适合对功能进行拆分,她face+就是从她拍APP拆分出来的小程序。



4、视频小程序猛增长,四强混战夺流量


相较于8月,9月视频小程序的PV增长83%,UV增长90%,人均停留时长增长25%。


小程序视频四强的混战加速了这个行业的发展,既有传统3大在线视频网站-——腾讯、爱奇艺和优酷的入局,也有依托于中老年用户一直保持领先优势的“糖豆”。传统与新秀的较量将会使这个场流量争夺战更精彩。



5、低成本速获客,社交小程序引爆双节营销


相较于8月,9月社交小程序受中秋节的影响,日活增长了119%。小程序对于节假日的反应速度快于APP,同时体验和留存要比H5更好。


节日祝福类小程序“祝福朵朵” ,这类小程序一到节假日就很容易被引爆,无论是访问人数还是分享人数都呈现直线上升的走势。


红包类小程序“trytry福利”,通过在节假日期间与人民日报这种权威媒体的公众号联合发红包,让它的新用户数量成倍增长,这也是节日营销的一种十分有效的手段。



6、网络购物小程序再添新入口,去中心化赋能社交电商


9月下旬,微信在小程序列表的搜索框中增加了一个“我的购物单”功能,目前该入口只有在用户搜索某些特定关键词,如「食品」、「生鲜」、「鲜花」等,会在搜索结果中的「产品」栏目下,出现一些特定的品牌,品牌中的商品可加入“我的购物单”,之后“我的购物单”会一直保持在小程序搜索框的下方。


“我的购物单”为电商小程序增加了一个新的超级入口,也是微信为去中心化社交电商又一次赋能。



7、阿拉丁指数9月TOP100榜单



l上榜门槛越来越高,头部之争加剧



l工具行业小程序占比上升5个百分点



l上榜小程序的替换率继续攀升,新上榜小游戏数量开始下滑


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标签: 小程序生态
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