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当前位置: 首页 > 新闻 > 业界动态
微信小程序的出现给传统行业带来那些冲击?
时间:2019-04-30 17:01:30
文章发布:SEO优化
原创作者:未知
来源:互联网

  下面,就让咱们一起去了解一下,这个小程序究竟可认为传统企业带来什么吧。

  榜首、新的渠道

  小程序的出现,使得一个新的渠道诞生了。通过小程序,传统企业能够在这个新的渠道上做推行、营销,进一步拓展企业的用户人群和影响力。同时,传统企业也能够在这个渠道上找到新的动力和机会,从而进一步的发展。

  第二、巨大用户量

  要说当前的交际软件上,哪个软件的用户量多?哪个软件的用户活跃度高?微信肯定能排进首位。小程序是基于微信这个渠道而诞生。所以,小程序是拥有着非常巨大的用户量的。

  

54.jpg


  那么,只需传统企业能做好这个小程序,肯定能够获得连绵不断的用户。当然,巨大的用户量,也是很多企业做微信小程序的重要原因之一。

  第三、本钱更低

  不管企业是做什么方式的推行和营销,本钱肯定是一个重要的要素。可是,相对于其他的推行和营销方式,微信小程序的本钱肯定是低的一种。本钱的下降,能够为企业发展节省更多的资金,让企业将更多的精力集中在其他事务。

  所以说,下降本钱是小程序带给传统企业的一项重要优势。

  第四、高用户粘性

  做传统行业的企业都知道,想要做好用户粘性,是很困难的。想要让用户的粘性变得更高,那更是难上加难了。这个是需要企业做好多方面作业的。

  跟其他程序不同,微信小程序的用户粘性是比较高的。企业并不需要做太多的作业,就能让用户保持一个比较高的粘性了。


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