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当前位置: 首页 > 新闻 > 业界动态
疫情大考下,互联网保险服务展露多维价值
时间:2020-04-14 09:23:34
文章发布:李阳
原创作者:未知
来源:互联网

历经数月的全民抗疫大战,最终拨开云雾见月明。在这场抗疫攻坚战中,保险的保障价值得到了更广泛人群的认知,特别是互联网保险不受时间、空间限制的天然价值,以及与医疗健康 生态深度结合所起到的作用,也得到进一步凸显。

4月3日,银保监会财险部下发《关于推进财险业务线上化工作征求意见的函》,就如何推进保险线上化征询意见,并提出到2022年,车险、农险、信用保证险、短期意健险等业务线上化要达到80%。这充分说明,疫情期间互联网保险的作用在一定层面上得到了监管部门的肯定,保险的线上化服务转型已是大势所趋。

疫情关系到每个人的生命健康安全,人们的健康保障需求变得更加迫切。据中国银保监会在国务院发布会上介绍,截至2月24日全行业累计捐赠总计保额11.58万亿的保险保障。这也在一定侧面反映了疫情下的保险保障需求。

与此同时,疫情使得线下服务和理赔变得困难,互联网保险的线上化服务走入用户视野。据了解,目前泰康在线、众安在线、安心保险等互联网保险企业,通过加强AI等技术应用,可以实现通过APP、小程序等提交理赔申请、获得极速理赔。泰康在线在疫情期间(1月20日至3月10日)通过“零接触、云赔付”的方式,完成赔付13.7万件,赔付金额高达2.3亿元,最快30分钟即完成赔付,既方便地提供了疫情期间应对风险的保险保障,又适应了无法开展线下服务的特殊需求。

疫情之下,除了线上保险,用户还具有较强的线上医疗需求。1药网、微医、好大夫在线、春雨医生等互联网医疗平台纷纷提供线上医疗服务,在缓解线下医疗机构压力的同时,解决用户疫情期间看病不便的难题。

而值得注意的是,这其中同样有着互联网保险企业的身影。近年来逐渐有保险企业开始深入大健康产业,并通过与医疗健康体系的结合,为用户聚集更优质的医疗资源,打造更多样的健康增值服务。据了解,在集团优势下,泰康在线自建医生团队,通过微信小程序为用户提供视频问诊服务,30S即可线上接通5年以上全科医生,疫情期间服务5星好评率高达99.17%,用户问诊的问题大多集中在呼吸道疾病,占比高达47.6%,有效降低了线下医院的工作负荷,和政府及社会开展疫情隔离工作的压力。

而通过“保险+医疗”提供健康管理服务,已获得了来自政策层面的有力支持。今年1月,为满足人民群众在健康、养老、教育方面的保险保障需求,银保监会、发展改革委等13个部门联合发布《关于促进社会服务领域商业保险发展的意见》,明确表态将提高健康管理费用在健康保险保费中的列支比例,推动健康保险与健康管理融合发展。

在政策引导和市场需求的支撑下,互联网保险行业呈现出快速发展的迹象。据相关披露数据显示,2020年前两个月众安在线保费收入同比增长55%,泰康在线更是增长高达272.5%。华泰证券非银分析师陶圣禹也乐观表示,“中长期来看,当前疫情或是催化剂,催生互联网保险加速发展。

业内人士认为,疫情之后,国人对于健康将会有更深的认知,会更加注重自身健康管理。而展露优势且不断蜕变的互联网保险业,也将迎来新一轮发展。

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