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当前位置: 首页 > 售后 > 艺源智库
微信支付上线“品牌小程序商城”运营解决方案,助力高效引流转化
时间:2020-02-17 18:45:48
文章发布:李阳
原创作者:未知
来源:互联网

腾讯科技讯 8月29日消息,微信支付成长计划服务商大会在深圳鹏瑞莱佛士酒店举行。微信支付正式上线“品牌小程序商城”运营解决方案,多样化的运营工具与策略组合,为品牌商提供更优产出比、自有化流量的智慧经营新思路,并为小程序的引流、转化、复购提供助力,打破时空限制,实现品牌的全渠道、全场景交易。

“品牌小程序商城”还可破解零售品牌的加盟商联营难题,助力加盟业态下品牌及加盟主双方合作共赢,最大化沉淀并释放门店流量,在品牌营销资源精确落地加盟商门店的同时,加盟商也可以独立运营自有小程序商城,打破时间、空间及SKU限制。

与此同时,微信支付“时尚导购通”利用支付后推送能力,赋能商家通过企业微信或导购个人微信与顾客建立新连接,借助导购关系链与智慧经营,实现精准触达。

智慧经营工具,助力高效引流与转化

传统电商由于利润不高、中心化平台经营等问题,亟待进一步升级。而“品牌小程序商城”可同时解决商户、用户、流量、产品等问题,沉淀自有化流量,并利用智慧经营工具,助力商家精准触达,提高销售转化。

此次,微信支付团队重点帮助零售品牌疏通最为关心的流量来源问题,“3大步6小步”构建小程序商城的完整运营体系。从搭建小程序商城,到建立重点入口认知;从运营自有流量,到玩转社交裂变、拼团等营销流量,从而提升品牌小程序流量获取能力、交易转化能力。


在此基础上,“品牌小程序商城”重点带来智慧经营工具,以面对面发券、朋友圈发券、API发券、支付有礼等形式,极大地缩短了交易路径,为商家小程序商城引流,提高转化,增加复购。

面对面发券、朋友圈发券、支付有礼等智慧经营工具基于其不同的产品特色,形成组合流量方案,并与品牌公众号,商户线下门店等商家自有化流量互为补充,进而打通自有入口、商业入口、社交入口和平台入口,聚合优质资源,创造流量新玩法。

创新模式赋能加盟业态,门店小程序创造生意增量

品牌小程序不仅可以让商家通过线下物料、支付后的各环节沉淀小程序流量,帮助商家连接顾客,开展长效运营;同时,品牌商家广泛采取的线上智慧经营工具,又可扩充流量,再通过活动运营,导流至线下。

一个小程序实现了线上、线下的流量贯通,进而直接破解了零售品牌行业长期难以解决的加盟商流量难题。

相对线上商城,对于品牌商而言,线下加盟和联营仍然占据较大份额,但品牌加盟一定程度上造成了消费者对同一品牌的不同体验。加盟商担忧线下门店缺乏客流及线上冲击,而品牌商则因为加盟分散化的问题,面临会员难招、门店难管、营销难做等困扰。

“品牌小程序商城”为品牌加盟提供了两种小程序模式:统一小程序、门店小程序。统一小程序的商品上下架、活动、订单等由总部统一控制,总部收款后根据订单信息做分账处理;而门店小程序采取同一个小程序绑定不同主体商户号、“联合运营”的方案,门店自主管理小程序商品的上下架、活动、订单等操作,实现资金流直接进入对应加盟主账户。与此同时,微信支付的分账产品为品牌加盟商提供多样化、灵活的分账解决方案。


支付即导购,提供长时、有温度的品牌专属服务

目前,商家导购主要依靠线下扫码加群的方式,建立与顾客的连接。而通过微信支付的特有的支付后推送能力,推送“导购名片”,提供加好友、点赞、导航到门店、致电等功能,可更好地连接导购和顾客。

对顾客而言,在小程序购物后也能获得和门店购物一样的体验,轻松便捷地与商家的导购建立连接,获得更多导购咨询服务。

对于商家,支付即导购可为品牌门店精准沉淀高质量顾客,再通过微信支付导购朋友圈发券等营销方案,实现精准触达。商家可基于顾客关系链,定向投放用户包,配置微信支付代金券等。


小程序开发
标签: 小程序商城
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