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当前位置： 首页 > 售后 > 艺源智库
小程序做商城如何？又有什么优势？
时间：2020-04-16 16:38:57
文章发布：李阳
原创作者：未知
来源：互联网

近两年来，越来越多的商家投身于小程序战列中，腾讯也对小程序的发展给予了极大地帮助，小程序在电商中更是绽放出了耀目的光彩。那么小程序到底合不合适做商城呢?又有什么样的优势呢?今天趋势云服务就来谈谈这个话题。

商家做品推为什么要考虑小程序?其实可以可以先从小程序的八大优势来着手分析：

1.使用方便：扫码即用，不用下载，也不用安装，比APP简单;

2.潜在用户多：共享11亿多用户群体，无需担心APP装机成本;

3.传播能力强：小程序能够做到覆盖附近5公里所有微信用户，广泛获取用户;

4.唯一性：小程序名称具有唯一性，像域名或网络实名一样，谁先注册谁拥有;

5.助力新零售：小程序是新零售的优选载体，将是未来线下门店的一种发展趋势;

6.自带流量入口大：如微信入口，小程序入口，搜索入口，附近小程序人口，二维码入口等;

7.功能齐全：小程序集成了图片、音视频、地理位置、重力感应、二维码、微信登陆、微信支付、模板消息等功能，能更好发展用户。

8.机遇就在眼前：小程序可以与消费者在任意场景建立链接，即用即走，符合大多消费场景;如果您曾经错过了微信公众号，那微信小程序就要把握住了;

从小程序的各大优势中，我们不难看出，小程序所潜藏的巨大商机，小程序商城无疑能让商家在品牌传播、引流变现上取得可观的成绩。小程序适不适合做商城?其实小程序商城当中的微拼团、微咨询、企业展示、内容管理、卡券等常见功能模块，基本上就是为商家量身订造的。

此外，　微信小程序是“人”和“服务”智慧连接，同时“场”无处不在又触手可及。小程序营销商城通过以“触手可及”为目的，加上微信支付、卡券、公众号、二维码、社交分享等微信各方面能力加持，让线下商家营销的玩法变得简易而多样化，核心的“人、货、场、服务”将迎来新的变革。

对于零售行业来说，小程序营销商城具有开发成本低、用户获取成本低。通过小程序，商家可以做到会员打通、营销打通、电商打通、门店打通，帮商家改变经营模式、优化成本结构。可见，小程序商城对商家有着毋庸置疑的优势和价值。

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