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当前位置： 首页 > 售后 > 艺源智库
如何通过网站建设吸引访客成为顾客？
时间：2016-10-13 15:01:52
文章发布：
原创作者：未知
来源：互联网

        网站建设专家之前案例讲解时有提及过的“立新”电机，他每天不到50的访客，大约能获得10个左右的顾客咨询，也就是说他的转化比率可以20%-30%，那之所以能获得这么高的转化比率，关键在于两个方面：

        第一，他在推广环节所吸引到的顾客是精准顾客，都是准确的在网络上找到想要买电机的客户；第二，他的网站转化做的好，让访客觉得可信，所以就能达到每5个访客能转化出一个潜在客户。

吸引转化的策略是什么呢？

        顾客在购买的时候，往往会犹豫不决，访客在对网站感兴趣后，往往也会觉得也许还会有更好的网站等着我去点击，聪明的小贩往往会在街口的小店门口贴上一张很大的海报，用很粗的笔在上面写上“亏本甩卖，三天”，结果你过了仨月，还看到那张海报贴在那。

        有个故事说：一个精明俏皮的店主在门前贴了一张海报“老板娘跟人跑了，无心经营，贴本甩卖”，吸引了很多人的同情心来买他店里的东西，慢慢事情过去了，生意淡下来之后，店主又换了一张海报，上面写着“老板娘回来了，心里高兴，5折优惠顾客”，接着又吸引了一大批人来他店里买东西，其实老板娘不是在柜台前收钱，就是在仓库内理货，从没这回事呢！

        其实我们在线下实体商铺上看到的营销手段和营销方式，在线上也经常能看见，在线上也同样奏效。只是有的网站并不理解这点，看他的网站冷冷清清，看不到煽动性销售语句，也看不到他吸引顾客的手段，就像我们在街边开了一家店铺，这家店铺既没有橱窗展示，也没有吸引过客入店选购商品的海报，甚至灯光昏暗，货品摆设乱七八糟，摆出一副“爱买不买”的架势，自然吸引别人入店购买的积极性就没有。淘宝商家双十一狂欢促销活动

        这是我在2012年淘宝双十一活动中在天猫平台上随意截取的几个屏幕，通过这些截屏就可以看到，现在网络上各种各样的“促销活动”层不出穷，一点也不比线下的商场搞的活动逊色。 

        “满**返**”、“累计**再加返**”、“买**送**”、“5折封顶，全场包邮”、“双十一血拼攻略”、“历史价”、“错过今天，后悔一年”、“任买2件送**”……

        每个网店都在搞活动，这些活动在这一天里无形的触动了消费者心里的那根心弦，把网购群体的消费狂热煽动起来了，导致淘宝在“双十一”活动中，当天斩获了191亿的成交额。

        这个数字相当于王府井百货一年的销售额，相当于国美电器两个月的销售额，相当于2011年麦当劳中国旗下一千多家门店销售额的两倍多，相当于2011年全国GDP的2%。

 

吸引访客成为顾客

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艺源网站建设

        网站建设专家小结：我们建设一个好网站，除了要有公信力之外，还得要有更强的销售力，这个销售力在转化环节来说，就是要设置一些可以吸引更多转化的“诱饵”，这些吸引访客转化成交的“诱饵”有很多，现总结一些经常用的吸引转化的成交策略。

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