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当前位置： 首页 > 售后 > 艺源智库
建站之前要考虑的问题
时间：2015-12-02 15:10:34
文章发布：
原创作者：未知
来源：互联网

建站之前的策划与竞争对手的分析非常重要，艺源视网网站建设专家建议在建设网站之前，必须要考虑以下几点：

1、网站特色是什么？

如果是商城类网站，有一些相关的活动，比如，选购商品可以免费或者抽奖机会，再或者参加一些“买就送”的活动。再比如，有很多企业网站对于产品展示都没有很重视图片，我觉得这是一个很值得提升的地方，比如，把所有的图片都更换成高清的图片，在加上些视频，这些都是提升网站特色的渠道。

2、网站能够满足用户哪些需求？（用户为什么要去你的网站） 

这一点是比较关键的问题，我们在建设网站之前，首先需要考虑的就是咱们的网站能够有什么用，能够满足用户那些需求，关于这个需求，还真的不能说是“想当然”，不能够完全依靠自己的意志力去天马行空的想象，要有事实根据，接下来，我就简单的跟大家介绍一些我觉得能够有效地找到用户需求的方式：

渠道一：搜索引擎的下拉框

渠道二：搜索引擎的相关搜索结果，这里所说的搜索引擎不仅仅指百度，除此之外，还有搜搜和360等等，有专门的人能够刷百度的相关搜索，搜索应该多看几个搜索引擎的相关搜索。

渠道三：各大问答平台，例如：百度知道，新浪爱问、搜搜问问、天涯问答、雅虎知识堂等等。

以上渠道不能够单一判断，应该综合考虑全部内容。

3、哪些用户需求是无人能够满足的？（竞争越小，越利于用户访问）

竞争对手的图片不够清晰、缺少视频，这些是竞争对手不好的地方，如果可以，我们一定要做到图片清晰，对于搜索引擎来说，能够识别的不仅仅是alt标签。

4、第一需求放在第一屏幕

就如在上文中所提及到的那样，第一屏是非常重要的，我们应该在短的时间内让用户找到他所需要的内容，说到这里，不得不提及一下用于浏览网页的顺序，在布局方面，我们应该把内容按照重要和不重要排列为“从左到右，从上至下”理由很简单，我相信大家都知道“眼球聚焦-F形状”的概念吧？

另外，用户关注的内容有哪些？对于一个企业站来说，产品展示肯定是少不了的，另外，还有产品的介绍（产品价格、功效），但是对于用户来说，你们行业发生了什么新闻，以及你们公司开了什么会议，这个用户并不关心，所以，我觉得大家应该把用户不关心的内容去掉，这个就不用多解释了吧！

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