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当前位置: 首页 > 售后 > 艺源智库
实体店与微信小程序组合,有哪些引流盈利方式?
时间:2018-12-24 10:13:42
文章发布:李阳
原创作者:未知
来源:互联网

从微信小程序上线以来,因为符合O2O以及“互联网+”的概念,所以逐渐被线上行业所接纳并应用到其中,形成一种“实体店+小程序”的组合形式。这种形式给实体店带来引流、增加盈利,且可利用的形式比较多样化,下面请容小编来一一介绍。


1、合理利用小程序入口,实现多渠道引流


为了迎合小程序的发展趋势,微信官方逐渐放开之前对它的种种限制,各种线下线下入口均备开放,通过这些入口,实体店可以实现线上引流与线下引流结合。比如用附近的小程序或者二维码、小程序码实现将用户引导到实体店中去,实现流量转化与盈利。而像公众号关联、微信搜索、微信应用首页等入口,则可以将流量引入到小程序当中,直接进行流量变现或者间接引导流量到实体点当中。


实体店与微信小程序组合,有哪些引流盈利方式?-艺源科技


2、合理利用小程序功能,实现场景多样化
 

微信小程序的开发相比起公众号来说有更大的自主性,在服务范围与法律范围允许的范围之内去进行开发,可以实现的功能开发更加丰富,应用场景也更加多样化。比如餐饮行业的座位预定、菜单预定、扫码点单、在线支付等服务体验、酒店行业的房间预定、在线服务、电子房卡等便捷应用、以及各种行业的闪开发票等精细生活化服务等,都是在通过提供便捷的服务来实现引流、转化、盈利的方式。合理去利用微信官方赋予小程序的开发权限以及其开发的可拓展性、自主性,让自己的小程序变得独特而又便捷,符合用户的胃口,当用户感受到它所带来的便捷性与实用性之后,那么引流与盈利就不是一个大问题了。


当初电商行业的迅猛发展给线下实体店造成一定冲击,但这并不代表实体店就是一个过气的商业市场,在小程序与实体店结合之后,给它注入了新的发展活力,同时也重新将线下这片市场蓝海展现在大家面前,想要利用小程序去在这片蓝海中占据一定位置,首先要知道的就是如何去引流、如何去转化流量、如何去获利!

小程序开发
标签: 小程序入口
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