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当前位置: 首页 > 售后 > 艺源智库
如何与小程序商城打组合战获得更多流量变现的机会
时间:2019-01-03 10:43:51
文章发布:李阳
原创作者:未知
来源:互联网

作为微信平台今年重点拓展的渠道,小程序的推出俘虏了很多企业和商家的心。庞大的流量、巨大的红利更让无数传统行业和电商卖家蜂拥而上。尤其是电商发展势头正猛之际,市场上各种小程序商城更是层出不穷。如何利用好小程序,选择一款适合自身业务发展的小程序商城对商家来讲十分重要。然而商家在打算开发之前必须要了解小程序商城的优势,才能更准确地配合其他渠道或手段打造更符合消费者个性化需求的应用场景。那小程序商城的优势在哪里?先看看以下两个场景:


场景一:


妈妈在家带宝宝,在纸尿布没了的时候给在上班的老公打了个电话。老公随手打开一家常用的专卖母婴产品的小程序商城,随即弹出平时惯用的一款纸尿布。然后下单支付,完成订单之后,十分钟内,距离家门很近的一家分店就送货上门了。


如何与小程序商城打组合战获得更多流量变现的机会-艺源科技


场景二:


去实体店的时候,顾客直接对着喜欢的商品扫码,便能加入网络购物车,买完之后直接支付顶订单,然后到柜台取货,不用排队。如果用户分享产品链接到社群或者朋友圈,有人购买此产品用户就获得相应的佣金,这样分享还能赚钱的体验是不是很爽?


从这两个场景可以看出,小程序商城所搭建的是一个全面体验、快捷方便的购物平台,它的优势主要体现在一下三个方面:


1、操作便捷,用完即走,制作成本低


小程序微商城无需安装无需下载,而且包括商城在内,里面所有产品页面都有一个专属的二维码,用户通过扫码直接进入商城或者购买商品,非常简单流畅。摆脱APP占用手机内存,太多广告骚扰的弊病,用户体验直线上升。


2、推广便利,获客拉新简单


微信小程序现在已经开放了40+处入口,凭借用完即走,无需安装等独特优势备受消费者青睐。而且可以通过社群转发、关联公众号、友情链接、线下活动等方式推广拉新,把用户导流到小程序上,快速实现流量变现和营销转型。


3、全面直观,功能齐备,购物流程快


小程序商城在功能上不亚于APP,基本上一个购物商城App具备的商品展示、商品管理、订单系统、支付系统等功能都有。而且还能搭配抽奖、拼团、砍价、积分、红包等工具应用实现促销多元化,完善的支付系统使整个购物交易环节都在小程序商城内一键完成,满足各种形式的买卖交易,简单流畅。

 


所谓双拳难敌四手,小程序商城拥有这样的优势可以发挥不错的价值,但如果和其他渠道或手段结合打组合战可能会发挥更大的价值。小程序商城对服装、家居电器、母婴食品、日用百货等行业可塑空间是很大的,适当搭配拼团、砍价、优惠券等商城工具可以实现非常不错的销售额。比如说:


1、小程序商城搭配公众号


前段时间在微信公开课成都站的小程序专场上,IDS大眼睛创始人于小戈分享了通过“公众号+多个小程序”的组合模式,活用熟人社交信任背书小程序月成交额破千万的案例,其实这就是将内容能力和流量爆发力结合小程序引导用户传播分享促进更多成交的方法。


一方面,每一个公众号都有输出高质量原创内容的能力,通过输出高质量的内容来吸引粉丝关注,引发共鸣,从而引导他们的消费行为。所以商家就可以根据小程序数据统计总结出来的用户的消费偏好来调整公众号内容输出,通过公众号关联小程序的方法,把公众号的粉丝导流到小程序上,实现更多的流量变现。


另一方面,利用熟人信任背书的方式也能让小程序商城实现精准营销。一些比较成熟的、比较权威的自媒体账号通常都有一个自媒体KOL坐镇,他们身边都会有一群拥有同样价值观同样兴趣爱好的读者。这种精准营销方式就是利用平常交互所建立的信任感,让用户在这些自媒体的社群进行精准化的自发的社交传播分享,从而获取极多的流量变现机会。


2、小程序商城搭配社交化购物手段


之前企维度就详细讲过关于“社交化购物手段”的各种操作。里面提到的“拼团”、“红包”、“砍价”、“优惠券”等功能之所以一直强调,是因为这些手段能带来非常强的用户裂变能力,它就像“表情包”一样,一旦融入社交场合,经用户产生共鸣后而产生高速传播。


相信很多商家都没有像自媒体那样写深度好文引起用户共鸣吸引流量促成交易的能力,这时候这些“社交化购物手段”就是很好的选择。通过这些发起拼团、红包分享、助力砍价等方式,能够“以客拉客”,让微信用户自行产生裂变,每一个用户都帮你做免费的推广,每一个消费者都帮你做免费的售卖。如果再利用小程序商城搭建完善的会员系统增加用户复购率,那小程序商城的销售效果就更加明显了。

小程序开发
标签: 小程序商城
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