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当前位置: 首页 > 售后 > 艺源智库
小程序商城丨家居小程序,后移动互联网时代的新红利
时间:2019-02-15 08:57:42
文章发布:李阳
原创作者:未知
来源:互联网

平台模式和流量红利的落幕让人们开始寻找新的发展模式,借助新的方式对传统行业进行赋能正在成为一种潮流。有新零售,有小程序,有区块链……这些新生的力量不仅为我们打开了一扇重新思考传统行业发展模式的窗户,而且将传统行业的发展真真切切地带入到了一个全新的发展阶段。


这是行业发展的使然,同样是行业需求在召唤。家居行业的产业链延伸过长、流程众多让它与互联网结合过程当中并未真正改变行业本身的痛点和难题,让“互联网家装”沦为一种概念和营销工具。当用户在家装的泥淖中挣扎徘徊,家居小程序如同一个一轮初升的太阳,不断给用户和行业带来新的希望与力量。


01


根据腾讯方面消息,马化腾将小程序看作是2018年的重点战略,没有之一。可见,小程序在腾讯这个互联网巨头当中占据的重要地位。其实,早在2018年以前,小程序就已经被提升为腾讯的重点发展战略,并且被外界认为是继公众号之后的另一波红利。对于正在被流量、被转化困扰着诸多行业来讲,小程序的出现无疑给他们带来了一缕春风。


小程序商城丨家居小程序,后移动互联网时代的新红利-艺源科技


正是由于腾讯方面的强大支持以及对于小程序相关应用的不断延伸,小程序在诸多方面开始呈现出一往无前的发展状态。拥抱小程序、借势小程序已经几乎成为所有行业必然会选择和面对的一个重要课题。如果说,市场的造势仅仅只是在表层让小程序更多地进入人们的视野的话,那么小程序各个方面的数据则正在向我们诉说着它作为一种全新的红利在整个市场当中究竟是如何受到用户和行业的欢迎。


据有关数据统计显示,目前,小程序的日活用户已超过2.8亿,小程序数量更是达到了惊人的300万。这个在刚刚推出的时候并不被人们看好的全新物种,正在用自己迅猛的发展证明着自己作为一种全新发展形态所具备的强大的生命力和发展潜力。


行业与市场的持续加持,小程序自身让人侧目的表现都在让人们不得不将其看作是未来一段时期的一个全新发展风口。基于小程序而来的流量红利无疑成为正在被移动互联网时代落幕深深困扰着的人们必然要全力加持的重要因素。


无论是早期淘品牌的崛起,还是视频直播下的网红经济都在告诉我们小程序巨大的“孵化”能力,加持小程序几乎成为后移动互联网时代所有发展模式当中的政治正确。作为一个在移动互联网时代并未真正得到改善的行业,家居行业通过拥抱小程序重新打开一扇发展的窗户,是一个不错的选择。


02


小程序的“用完即走”的本质属性正在颠覆人们对于传统APP的原有认知。通过小程序的尖刀,剜除用户手机空间和用户时间的毒瘤,将用户体验从“繁重”转向“轻盈”,小程序正在打开人们对于传统互联网产品的思考模式。


除了免安装、用完即走之外,小程序还具备轻便、聚焦、易传播的特点。这种特点对于已经被传统互联网产品模式困扰得有些不厌其烦的用户来讲是一个全新的体验,他们愿意尝试这种新的产品形式,于是便有了用户流量的迁移。


对于正在遭遇用户活跃度不高,转化率低下的困扰的行业来讲,小程序的这些特点以及这些特点所带来的精准的流量正如炎热夏季的一场畅快淋漓的及时雨,让他们重新看到借助小程序来实现新发展的希望。线下商家如此,线上商家同样如此。小程序正在将我们对于互联网产品的固定印象重新颠覆,并且真正给这些行业带来实实在在的体验提升和流量加持。


03


在加持小程序的诸多行业当中,家居建材行业无疑是一个具有自身鲜明色彩的行业。这个行业本身偏传统、重体验的特征在看到加持小程序所带来的巨大红利的同时,同样开始面临着前所未有的挑战。如何开发一款独具家装建材行业特色、又能够发挥小程序功能和作用的家居建材小程序成为几乎所有企业都将面临的重要考题。


由于传统思维作祟,很多家居建材企业仅仅只是将小程序看作是“官网”的翻版或者是“天猫店”的复制,如果仅仅只是这样的话,那么我们还要进行小程序的研发做什么?我们直接将传统的官网和天猫店进行打包整合即可。既然小程序是一个重体验的全新轻应用,我们就应该找到它与众不同的一面,再通过与家居建材行业的深度融合开发出具有家居建材特色的小程序。


仅仅只是做简单的信息展示,同传统互联网时代的官网没有区别;单单只是做单品牌产品的电商商城,同移动互联网时代的“XX店”没有任何区分。家居建材的小程序必须要告别传统官网的信息展示以及传统电商商城商品堆砌的思维,真正发挥小程序重体验的特性来。企维度科技对于小程序功能和作用的深度挖掘,无疑能够真正实现改善用户家居体验的效果和目的。


04


作为长期深耕家居建材行业的企业,企维度科技早早便嗅到了小程序当中蕴藏着的巨大商机。通过将自身在家居建材行业多年精耕的经验与小程序红利相结合,实现对用户体验的再度提升,完成对家居建材行业的重新赋能,让广大家居建材企业真正把握住后移动互联网时代的发展新红利。


借助全新的图形处理技术、大数据和云计算技术,企维度科技能够实现所有的家居产品一键拉进家的效果,从而让用户实现从先试后买的效果,真正让用户购买家居建材的过程就是一个自己亲身体验的过程。小程序重体验的特征得到了淋漓尽致的发挥,真正让小程序变成了一个改善用户体验的利器。


如果说,企维度科技借助这种真正实现了在线体验,改变了用户传统体验模式的话。那么,企维度科技小程序强大的数据分析系统则能够真正实现对于用户偏好的精准预判,实现真正意义上的智慧零售。通过用户的行为轨迹数据,家居建材企业能够让这些数据看作是一面“镜子”,这面“镜子”的对面就是用户在家居建材产品上留下的成千上万条的数据。


这些如同“天网”一般的数据能够对用户的风格喜好、产品喜好、所属小区等诸多数据进行精准地分析和搜集,再借助对这些数据进行多维、深度的分析和解剖,实现对用户的精准营销。


腾讯对于小程序的战略支持注定了它将会是引爆2018年的全新增长点,而小程序自身形成的天然特征则让它能够与诸多行业形成多重、无缝的连接。对正在苦苦寻觅新的发展突破口的家居建材行业来讲,小程序的出现无疑是一场及时雨,让它们看到了破解行业发展痛点的希望。企维度科技小程序凭借精耕家居建材行业的经验以及领先的技术能力,无疑能够为家居建材行业提供一个抓住后移动互联网时代红利的重要抓手。


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