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当前位置： 首页 > 售后 > 艺源智库
小程序商城丨百度智能小程序的野心：成为AI+的操作系统
时间：2019-02-20 09:47:55
文章发布：李阳
原创作者：未知
来源：互联网

谁也无法否认，中国互联网的发展正在从移动互联网时代向AI+过渡。与之相应，互联网的产品载体已经从单向选题变成了App与小程序的双向选择。开发者已经从“要不要做一个小程序”的观望推进到“如何做出比App更好使的小程序”的选择。在此背景下，微信小程序、百度智能小程序、支付宝小程序等纷至沓来，以流量、技术、交易量等反哺各行各业的创业者。


但仔细观察可以发现，BAT做小程序的逻辑出发点并不完全相同。腾讯做微信小程序是为了冲击微信互联网，以公众号、小程序分别搭建起内容与产品生态，从而把人更深度粘住以便将流量分配给投资项目;支付宝的小程序是为了防止腾讯通过小程序突袭阿里电商，通过小程序来转化阿里商户资源的流量，百度智能小程序则是为了让AI和小程序这两大风口完成交汇，构建一个AI+时代下，以智能小程序作为产品形态的操作系统。


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当前，如何把线下数据线上化、如何加速运算速度一直是传统行业的痛点所在。但任何公司，要想完全单独从0开始，都需要投入巨大的研发成本。在市场竞争如此激烈的下，如果不借助AI平台的孵化能力，就很难赶上时间窗口。百度智能小程序的出现，则很好的解决了这一难点。这个看似是产品交互和承载的平台，背后实际是超级运算系统在做支持，可以帮助传统行业收集数据，并依托平台化力量进行云计算。


具体而言，百度智能小程序将会把百度大脑3.0的AI能力全部开放给开发者。众所周知，“百度大脑3.0”是所有AI+的运算和决策中枢，百度智能小程序开发者可以借助“百度大脑3.0”的的云端数据、算法、算力，测试和跑通自身商业模型、获取用户。


值得一提的是，与其他类型的小程序追求模仿和接近App功能不同，百度智能小程序接入了丰富的API接口以拓展AI能力，在操作体验上摆脱了单纯的拇指交互，升级为触屏、语音、视觉等多人机交互方式，实现了“智能化”体验。


同时，为了让智能小程序精准获取到对应行业更多潜在用户，百度实现全域流量开放化。对于开发者而言，百度智能小程序AI与流量的扶持，不仅意味着更低的开发成本，也意味着更高的获客效率。


业内人士认为，当前，小程序博弈重点，一是存量流量的争抢，二是AI落地的争夺。只有把AI能力输出给更多开发者的开放平台才会成为“最强大脑”;反过来，没有这样的AI大脑，各行各业的智能化就缺乏强有力的大数据和运算能力支撑，难以落地，而百度智能小程序正是解决AI项目落地和把项目AI化产品载体。


可以预见，当百度App运行的智能小程序生态构建起来之后，平台背后的AI大脑也会更加智能化。由此，百度将搭建起一个AI+时代，以小程序作为产品形态的操作系统。对于开发者而言，开发带AI能力的智能小程序也就成为AI+创业的标配。


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