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当前位置: 首页 > 售后 > 艺源智库
小程序入口丰富 如何针对性地做好推广工作?
时间:2019-03-05 14:02:59
文章发布:李阳
原创作者:未知
来源:互联网

小程序如今已经在微信生态圈里快速成型,经过一年多的更新迭代,其生态环境已经有了很大变化,越来越多的用户通过微信群分享、扫描小程序二维码的形式了解到小程序,从而使用其他类别的小程序。


对于小程序运营者而言,在制作出一款小程序后,如何有效地对其进行推广,让更多人去发现并使用它呢?如今微信已经针对小程序开放了64个场景值入口,每一个入口都是小程序推广渠道。然而入口方式众多,究竟哪几种入口推广效果理想呢?


来自阿拉丁


从阿拉丁发布的2018上半年小程序白皮书上看,以下是今年上半年累计用户访问量排序TOP20场景值入口。其中微信群聊入口即是小程序分享,不少游戏、电商类小程序在引导用户分享后,会进行一些奖励措施。其次,微信聊天主界面下拉位居第二位,由于操作方便,不少人习惯用这种方式寻找自己常用的小程序。此外,APP分享消息卡片、发现栏小程序主入口、扫描二维码等也都纷纷上榜。


小程序入口丰富 如何针对性地做好推广工作?-艺源科技


对于小程序运营者而言,如何选择合适的推广方式,首先了解你的小程序运营的主要内容。


1、游戏小程序


游戏小程序常见的则是分享群组,以此达到“一传十、十传百”的效果。运营者可在小游戏里加入分享获取游戏道具、次数、奖励等方式,来刺激玩家进行分享。


2、电商小程序


电商小程序推广方式众多。对于传统的电商而言,例如京东、拼多多等,可在其公众号自定义餐单里加入小程序、分享小程序二维码等,来达到用户获取小程序效果。


3、餐饮小程序


餐饮类小程序的运营者一般是餐饮商家,商家往往通过设置附近的小程序、添加至自家公众号菜单栏、餐桌贴二维码标识来引导用户访问小程序。


4、工具、生活服务类小程序


对于工具、生活服务类小程序而言,这类小程序往往出现在关联公众号、附近的小程序等入口渠道,对于使用者而言,若这类小程序方便好用,也会主动添加至桌面快捷方式。


小程序推广是一个引导用户访问,从而让他们进行广泛传播的行为。对于小程序运营者而言,如何引导用户发现、主动推广小程序,则要根据小程序产品属性来制定不同的推广策略。

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