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当前位置: 首页 > 新闻 > 业界动态
行业聚焦:后疫情时代的互联网医疗
时间:2020-03-04 21:14:02
文章发布:李阳
原创作者:未知
来源:互联网

互联网医疗迎来了支付方,需求方和服务方三者共同改革的时代转点。在网络就诊需求稳健增高,网络医疗加入医保范畴,政府着力推动进步的大背景下,互联网医疗在未来的高速发展是可预期的。

谁是当今互联网医疗下行业玩家?

该行业目前的两大主要组成是互联网医院和互联网在线问诊平台(以下简称在线问诊平台),两者有很大区别,运行范畴皆于商业模式皆不同。本质上来说,互联网医院是严肃医疗的延伸,在线问诊平台主要满足消费医疗需求。

互联网医院

互联网医院要遵循严格的管理法例。1)互联网医院必须有实体医疗机构作为线下支撑。线上提供的治疗科目不得超出所依托的实体医疗机构的科目范围。2)互联网医院不可以提供首诊,首诊必须在实体医疗机构。互联网医院可以提供慢性病和常见病复诊,可以开具电子处方。

互联网医院的好处是大大提升了就诊体验。线上可操作的问诊,开处方,支付和配管管理,为患者省去了排队缴费与候诊的时间。于政府而言,互联网医院方便了分散流量,促进区域医疗资源公平分配,优化了医疗资源利用率。

对于挂牌医院来说,互联网医院的运营可为其带来远程诊疗服务的挂号费和诊疗费。以江苏省为例,根据江苏省物价局文件(苏价医〔2018〕154 号),互联网医院门诊费价 格在 10-50 元/次区间,远程会诊价格在 200-600 元/次区间,远程诊断项目价格在50-300 元/次区间。具体价格受医院级别和服务类型的影响而变化。

平台型厂商

此类的典型代表包括:平安好医生。平台型厂商受政策限制,只能提供健康咨询服务,而不能进行诊疗服务,不能开具处方。目前很多平台型公司靠聘用大量的名医,因此可以吸引患者到平台上问诊。

以平安好医生的个例来说,在线咨询一类的家庭医生服务是其早期业务开展的核心,是流量的入口。但在网联网医院的建设推动普及后,更多二、三级医院会加入建设自己的互联网医院平台。届时,前期在外部平台入驻的医生预计将逐步回流至自有医院平台 。创收方面,在线问诊平台更多通过将流量引流至电商业务来实现。

如何看待互联网医疗的发展趋势?

该行业正经历着需求方,服务方和支付方三者同步进阶的时代转点,在三者的协力下必将迎来行业的改革。

从需求方来看

患者线上问诊的积极性显著提升。据易观数据显示,春节期间主流平台的在线问诊日活量同比显著增长,且维持持续攀升态势。阿里健康数据显示疫情期间,中老年通过网络购买药品/医疗器械/保健品的比例提升明显。该群体的潜在医疗需求量最大,频次最高。互联网平台提供的快速复诊/网络续方和便捷购药的服务为他们带来的就诊升级体验是不可逆的,一旦养成习惯该群体的后续留存率有望持续高位。

从支付方来看

以前互联网就医不能使用医保支付,这导致患者需要自掏腰包在线上看病,极大地影响了患者就诊积极性。

2 月以来,天津、浙江、北京、江苏、四川、上海、武汉等地相继 出台互联网诊疗医保支付相关政策,覆盖包括常见病和慢性病的在线复诊和在线购药等多 方面医疗服务。3 月 2 日,国家医保局联合卫健委联合发布政策,明确将符合条件的“互联网+”医疗服务费用纳入医保支付范围。全国各个省市后续或将出台类似政策,支付方的态度已经十分明朗。

从服务方来看

卫健委(代表了医院)2 月 4 日-2 月 8 日连续发布两份政策文件, 鼓励互联网医疗行业发展。一改之前对互联网医院,互联网医疗较为谨慎的态度,明确提出要“大力”发展。从政府这“谨慎推动”到“大力发展”的转变可推测,接下来全国隔离的互联网医院建设会发展迅速。

两大玩家,未来谁掌天下?

投资建议:我们认为互联网医疗行业迎来重大变革,行业有望加速发展,叠加传统信息化的高景气,医疗信息化行业双轮驱动的时代正式到来,重点推荐卫宁健康(27.330, -2.52, -8.44%)、思创医惠(16.260, -0.64, -3.79%)、创业慧康(25.680, -1.61, -5.90%)、久远银海(45.450, -2.12, -4.46%),建议关注阿里健康、平安好医生。


来源:人民币交易与研究

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