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为什么那么多伪需求的项目,照样有投资人愿意投资?
时间:2016-02-23 08:40:37
文章发布:
原创作者:未知
来源:互联网

难道创业就不能多点实质,少点鸡汤?

如今打开新闻网站跳出的便是:大众创业,万众创新,创业其实并不难,90后CEO荣获千万融资,XXX项目估值上亿,以及各种鼓励创业的文章等等,并且下面评论点赞一片。看完之后,都感觉创业真的很容易,三五人一伙,奇思妙想个idea,做个PPT就能拿到几百万的投资。难道创业真的如同网上那些文章所说的那么容易?

先给各位讲一个案例,我有一个朋友是做工业市场那块的,他告诉我:从13年到现在连续三年整个中国的工业市场疲软,大量民营企业倒闭破产,尤其是销售行业。他公司的客户几乎都是工厂,客户效益年年下滑,根本没钱更新设备,可谓如今三年一年不如一年。有时候我也会问他,工业市场居然到了如此地步,为啥新闻上没看到过相关报道?他只对我无奈的笑了笑。

我上面所说是实业,也许有人会说,如今已经是互联网的时代了,对于如今的互联网创业,大多数人都还是有点无知的,所谓的互联网创业都是炒概念,从西少爷肉夹馍到黄太吉,再到雕爷牛腩,还有众多的团购网站等等,除了烧钱以外,有哪个有技术含量或者核心竞争力的?

如今的互联网,有许多的创意是通过过度炒作出来的伪需求,玩过资本游戏的创业者想必都比较清楚这事,但为什么还会有人愿意砸钱?这背后的原因就在于“炒”上面。举个例子,假设张三在创业做一个名为“滴滴叫鸡”的项目,在创业前期,张三通过大肆的炒作,引来各种媒体报道,之后被天使投资人李四看中,投资100万天使轮,占其百分之十的股份。后张三拿到天使轮之后,对外公开天使轮融资千万,后张三继续通过炒作,三个月后成功拿到王五的Pre-A轮,此时项目估值五千万,这时天使投资人李四选择退出,因Pre-A轮股权稀释了百分之二,目前只有百分之八的股权,按估值等比换取相对于的回报,也就是400万。好了,天使投资人李四投资100万,三个月后拿到400万,收益翻四倍。可能这个案例比较夸张,但大概的情况就是这样,这也就是为什么那么多伪需求的项目,照样有投资人愿意投资。

我记得曾经有个天使投资人告诉过我:在中国,天使投资人才3000来个,并且每个天使投资人一个月至少收到200份左右的BP,然后从200个中筛选出10到15个左右进行面谈,确定投资1-2个。中国有上千万的创业者,需要天使融资的大概在600万左右的人群,然而天使投资人只有3000个,有多少人能从这600万人中脱颖而出,并且从3000个天使投资人中找到自己的那个投资人?

对于创业,困难的不仅仅是融资,合伙人这块也是个非常大的难题,网上也经常会有报道某公司因为利益分配不均,导致创始人和合伙人撕逼之类的新闻。找到个好的合伙人,即使第一个项目失败,照样可以进行第二个项目,但是一旦确定合伙人后,发现不合适,不仅项目没做成,还浪费一大把时间。

从古至今,创业成功概率就非常的小,马云当年也是接受了孙正义的投资才有今天,假设当年孙正义没有投资马云,谁也不知道还会不会有如今的阿里巴巴。不管是BAT还是现在的小米、美团、滴滴、饿了么等等,他们有几个不是从下水道爬出来的?

少点鸡汤,多点实质,踏踏实实才是硬道理。创业不适合每个人,尤其不适合那些只喝鸡汤才有动力的人。创业只有一种人会成功,那就是不创业就会死的人。

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