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}
当前位置： 首页 > 新闻 > 业界动态
推特活跃用户仅27% 看国内微博发展命运
时间：2012-08-01 10:36:36
文章发布：
原创作者：未知
来源：互联网
      就在昨日外媒还在报道twitter用户突破五亿大关的同时。法国调研公司Semiocast就公布了其新的调研数据，Twitter用户数量仅有27%为活跃用户。
换言之，Twitter只有约1.7亿活跃用户。
虽然这个数字听起来有点夸张，但在中国，微博上的活跃用户数量也不足为外人道。截至今年3月份的数据显示，新浪微博的注册用户数已经达3.1亿，而活跃用户不足9%。而同样另一大社交门户网站腾讯微博虽然用户数量要比新浪高很多，但是活跃数量也只是新浪微博的2倍而已，换句话说也不足6000万。该数据目前可能已经产生了增长，但如何保持活跃用户数量仍然是决定微博生死的关键。
就目前看来，腾讯对微博的发力程度要更大一些，基于腾讯7.7亿的QQ用户，腾讯目前已经将微博功能植入到了各个角落，甚至是首页。但个人认为，腾讯微博的内容更偏娱乐与大众，长时间可能会产生阅读疲惫与厌倦感，如果能够在微博中宣扬更多的正能量会为腾讯微博带来更大的生机。
新浪微博是门户中创立微博的第一家，基于名人为主导言论的新浪微博发展至今仍然有不少的忠实粉丝，但僵尸粉的存在以及新浪的处理态度，让事态超不好的一面发展下去，结果就会像一些专家所分析的，金字塔终究会因为下层的流失而导致坍塌。如何减少新浪僵尸粉的数量是新浪当前的一大要务。
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