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当前位置： 首页 > 新闻 > 业界动态
简述小程序实用的几大优势
时间：2019-02-22 14:12:05
文章发布：SEO优化
原创作者：未知
来源：互联网

　　一，对于用户而言

　　1，无需安装，用完即走

　　小程序无需安装，亦无需卸载，无需占用手机储存空间，用完即走，使用体验得到大大提升。

　　2，不主动推送，不扰民

　　APP  扰民的一点就是会不断地推送消息，小程序则完全没有这个困扰。小程序上线初期，微信就明确表示：小程序不会有推送功能。这也正是符合了张小龙对小程序的定位：好的工具应该提高用户的效率，而不是占用用户过多的时间。小程序不会主动推送信息给用户，做到了真正意义上的“挥之即来，挥之即去”。

　　3，动态消息，实时更新

　　虽然微信没有开放小程序分享到朋友圈，但是可以通过转发给好友与微信群。更棒的是，小程序的分享形式是“活”的，分享卡片较之普通链接卡片更大，包含部分图文信息，且这部分信息会实时更新。比如微信运动信息，步数会随着增加而显示在你分享的卡片上。

1550468711997266.jpg

　　二，对开发者而言

　　1，开发成本低

　　小程序的时间成本、人工成本，包括开发成本、维护成本都很低，一些纯工具类的，例如餐馆支付点餐等，比 APP 节省 50% 。

　　2，提供更多创业商机

　　小程序对第三方平台的开放，为开发者提供了更多的创业机会，各种第三方开发平台相继出现，也使得小微企业与个人工作室能够通过第三方平台制作自己的小程序，提高了小微企业的存活率。

　　3，开发门槛低

　　小程序较低的开发成本与门槛，给了开发者更大的动力去做冷门或低频的应用，大大降低了开发成本和获客成本，一些优质的小应用也有机会生存。此外，小程序第三方开发平台的出现，又进一步降低了小程序的门槛。让一些初创企业例如个人工作室，也有机会拥有这样的小程序平台。

　　三，对品牌方而言

　　1，营销渠道多，维护成本低

　　小程序的维护、营销成本比 APP 低 30% 以上，这意味着开发者可以将更多的财力、人力、精力投入到运营产品和内容上。尤其对初创企业来说，可以借助小程序来打造公司专业的形象，又不必花费过多精力去维护，是不错的初步选择。

　　尤其是随着微信开放“附近的小程序”功能，向用户推送附近数公里内的小程序。这项功能帮助品牌获得全天 24 小时的持续曝光，是 APP 无可比拟的营销优势。

　　已经有品牌享受到了甜头：在麦当劳所有新增用户中，通过“附近的小程序”入口进入的比例达到 23% ，贡献了主要新增流量。

　　2，联通线上线下，提升用户体验

　　小程序作为联通品牌线上线下的纽带，能帮助企业服务低频用户，尤其是需要线下支付支持的品牌，比如共享单车、餐厅点餐、预约服务等。小程序即用即走的特性，能大大提升用户体验，对品牌吸引新客户十分有利。


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