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当前位置： 首页 > 新闻 > 业界动态
做好网站建设，少不了这些因素？
时间：2019-03-25 10:03:16
文章发布：SEO优化
原创作者：未知
来源：互联网

　　在互联网日益普遍的今天，不论是作为公司还是个人，都或多或少的拥有一个属于自己的网站，品牌推广也好，产品展示也好，大家都积极的运用起来。

　　然而，网站也不是谁都能做好的，这就需要找一个专业的团队来进行制作。

　　网站建设的好坏直接影响到这个网站是否受用户的欢迎，网站建设需要多方面综合考虑，大限度地增强用户体验，那么在开始网站建设之前应该都应该考虑到哪些因素呢?

　　1、定位主题

　　做网站之前首先要做好网站的品牌定位。

　　要明确网站的品牌定位是从集团品牌出发还是从产品品牌出发，一定要区分清楚，因为不同的定位，网站的视觉风格、页面板块内容核心等都会有区别。

  　定位确定之后，我们需要在网站建设后期，通过独特的网站风格、主题突出的栏目内容，体现出品牌的核心价值。而且确定好定位以后，网站后期的优化也可以更加方便的进行。

　　2、形象设计

　　视觉效果是影响用户对网站印象的重要因素，要体现企业的气质需要高水平的网页设计来烘托。

　　在做一个品牌网站的网页设计时，一定要对品牌有深入的了解和把握，这样才能提取出网站的核心部分。　

   　因为当用户打开网站的那一瞬间，看到网站的一眼决定了用户对这个公司的印象。简单的网站会让用户觉得公司不靠谱，但是花里胡哨的网站又会让用户觉得虚假，所以如何设计好网站，这也是在做网站之初就应该考虑好的。

9.jpg

　　3、网站架构

　　网站整体架构包括公司介绍、新闻动态、服务展示、联系我们等内容，要让用户通过这些内容对品牌形成认知，当然这些内容并非每个都面面俱到，好能详略得当，着重推出品牌形象与产品推广。

　　在日常生活和工作中，外出见客户会随身携带名片，名片仿佛是自己的第二个身份证。然而在互联网上，网站则是一个企业或者个人的第二身份证。

　　用户想要对这个公司有所了解，就必须得从官方网站上去了解，所以，网站的内容架构一定要齐全，可以让用户对公司有初步的了解。

　　4、数据分析

　　有效挖掘访客浏览记录等数据，分析

　　用户行为模式。这样对网站布局、网站设计、网站关键词等可进行及时的调整，从而提高网站的品牌价值。　　同时，我们还可以多做一些正面宣传，这样能极大的增强用户的信任感。对于网站来说，流量是关键的。　　因此要随时关注自己的网站，查看是否有用户在进行浏览，如若没有，则应该开始考虑进行补救行为。

　　5、日常维护

　　一个品牌网站，需要有一支专业的网站维护团队，能进行实时监控，这样网站出现问题时就能得到及时的处理。以防出现遭受攻击或网站响应速度变慢等问题，影响用户的体验。

　　当网站做起来的时候，就必须要进行维护了。日常文章的更新、网站安全的维护、网站版块的及时升级等等，都需要一个专业的团队去进行。

　　倘若公司本身有这个水平和能力，那也可以自己去做。但是从长远来看，还是把网站维护交给专业的团队更为合适。

　　6、互动营销

　　让人印象深刻的品牌网站，是能够提供互动的网站，不管对用户，还是对品牌生产经营活动价值链上的各个环节，都能做好管理。不断通过有效的网络互动营销，达到品牌传播目的。

　　当你的网站有用户访问时，如果用户有需求，然而却无法与你们及时的沟通，这就造成了潜在客户的流失，对于公司来说，这样的损失是极为巨大的!


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