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}
当前位置： 首页 > 新闻 > 业界动态
十个理由告诉你为什么要开发微信小程序
时间：2019-03-09 10:17:43
文章发布：SEO优化
原创作者：未知
来源：互联网

　

　　近年来，互联网的飞速发展是企业关注的重点，企业将产品线下销售转战线上商城，特别是互联网+概念提出后，移动互联网也逐渐雄起，APP数量出现井喷式增长，移动互联网市场除了APP火爆以外，移动互联网市场又出现了一款新的营销利器微信小程序。

　　1、小程序名称唯一性

　　小程序名称一旦发布成功，就不可更改，让企业拥有自己的品牌名称小程序。

　　2、扫二维码即可使用

　　扫二维码即可使用小程序功能，无需下载、安装，触手可及。

　　3、历史列表

　　用户使用过的微信小程序会被放入列表，方便下次使用。

　　4、公众号关联

　　在微信小程序与公众号为同一开发主体的前提下，提供微信小程序与微信公众号之间的关联。

　　5、附近的小程序

　　微信用户通过打开附近的小程序可获取更多小程序提供的服务。运营者只需要填写自己企业或门店的地点信息，即可快速设置特定地点展示自己的小程序。

05948267934241931.jpg

　　6、降低企业的开发成本

　　都知道开发一款APP要考虑不同平台的兼容性，而微信小程序的出台正好解决了这一大难题，微信小程序的出现，不仅可以为企业降低程序的开发成本，节约时间周期，还可以让企业利用微信已有的优势，简化程序的推广流程，结合企业微信公众号的营销优势，用户只需要扫描二维码就可以使用。

　　7、为企业获取更多的流量

　　微信小程序的母体是微信，企业可以借组微信平台获取更多的流量。

　　8、提高用户体验，增加用户黏粘性

　　微信小程序在内测阶段就得到很多媒体，企业和个人的关注，这就增加了企业品牌展现的机会，而且依赖于微信的这一母体可以很好的提供用户的体验。

　　9、搭建新的商业体系

　　在互联网飞速发展的今天，传统企业要想发挥更多的优势必须依据产品+线下+线上三点同时并行，借助微信小程序完善网络系统，而微信小程序的出现可以很好地打通用户、内容信息、商品服务之间的关系，直接在微信生态体系内完成商业模式的闭环。

　　10、企业的营销方式得到丰富

　　微信小程序的出现，进一步深化了中小企业的营销布局，有了小程序加上企业之前注册的订阅号和服务号，微信端的三架马车将会相互形成互补之势，如果企业结合这三种微信营销的方式，就能形成合力发挥更大的作用，将会以更加个性化的服务形式，进一步增强用户的黏性。

　　微信小程序的应用场景在于线下实体店，其比较适合开发小程序的企业大多是中小型规模的企业，由于经济实力一般，对于开发APP较为困难，所以微信小程序的门槛低，成本低，受到众多中小企业的喜爱，另外一个重要原因在于，微信小程序的开发更为简单，而且根植于微信用户群体。企业微信运营逐渐形成了一种新的营销模式，特别是小程序出现后，很大程度上解决了用户购买商品时一些困境。目前伴随着微信小程序发展，衣食住行等各个领域都已经出现了相关的微信小程序，同时小程序功能的不断完善，一定程度上也解决了拓客难等问题。


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